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Data capture is simply a method of collecting information on your end-user. Having a great Data Capture strategy can not only help your business connect more directly with your customer but also better understand their needs and how in fact they use your product or service, all with a view to fine-tuning your business. This of course doesn’t just mean an email sign-up on your website, although this is a great place to start. A more advanced approach would be to capture data over various channels over time to reduce the effort required of the customer but also to increase the likelihood that you’ll reach customers who have different buying

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The more we browse the more we see it. The same old stock images from business to business making everything start to dissolve into one. Stock images are definitely a great starting point and are often a cheaper way to adorn your website. Nevertheless, more and more we are starting to see the demand for unique images. This can of course be a more costly avenue to pursue but it can help to make you stand out from the competition and should therefore be properly considered. A way around paying a slick established photographer to come in and do a shoot for you is to search out new, up and

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We love this article any Thee Houston Agency outlining some key future trends in the world of websites. We particularly love the idea of Intelligent Conversational Bots and what they can mean from businesses. As we begin blending traditional apps and web pages together, sites will be able to take on the more advanced functionality of apps. This will undoubtedly include a push towards using voice search, heuristic bots, and natural language processing. All of this is becoming possible, again, due to the shift towards mobile browsing and the feature rich platform it delivers. Intelligent Conversational Bots may be implemented in dozens of creative ways. For example, they could be

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The business scape is something that is changing in at an ever-increasing rate and with the global proliferation of social media it’s important to understand just how you can harness the power of Socials to help drive your brand forward. It’s really important to firstly understand your potential customer – Who are they? Where are they? Many companies make the mistake of trying to cover all the basis but what works better, especially for smaller companies with smaller resources, is to focus your efforts on 1 or 2 key platforms. This will be dependent on what it is you offer. For example, something that is driven on images such as

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