The business scape is something that is changing in at an ever-increasing rate and with the global proliferation of social media it’s important to understand just how you can harness the power of Socials to help drive your brand forward. It’s really important to firstly understand your potential customer – Who are they? Where are they? Many companies make the mistake of trying to cover all the basis but what works better, especially for smaller companies with smaller resources, is to focus your efforts on 1 or 2 key platforms. This will be dependent on what it is you offer. For example, something that is driven on images such as

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